When all the end of year parties are over, the prospect of a New Year in the hearts of many enlists a desire to hope and achieve.
But, from New Year resolutions to the most sincere of aspirations for the future, many resolutions fail to sprout roots let alone bear fruit.
Picture this: The despair of hundreds of Nigerian Borno State teenage girls whose dreams were brought to a brutal halt by the violent agenda of Boko Haram.
The April 2014 attack on the government Secondary Secondary School in North-Eastern Nigeria, and the subsequent kidnapping of 273 students, ripped apart the family dynamic of Chibok town and forever altered its demography.
Despite the tall-tales of rescue and unfulfilled deals in securing the release of Chiboks' daughters, there was no semblance of real rescue by the end of 2014.
At the dawn of 2015, there was still no light at the end of the tunnel as the agonising wait to end the kidnappings that spurned the social media campaign #biringbackourgirls continued.
And while the all too familiar hashtag (#biringbackourgirls) may no longer be fiercely trending, it is guaranteed to be indelibly carved into the hearts of families in Borno State and well beyond its digital borders.
A somewhat bewildering and incomprehensible truth is that Nigerian political parties are busy campaigning as the country gets ready to go to the polls in February to elect or re-elect a president amidst this tragedy.
For Boko Haram, it is business as usual as they continue their no-holds-barred campaign, committing more atrocities and gaining more ground in the north east.
But as millions continue to hope, it is difficult to imagine a more ironic, shameful event as political parties on the one hand and the violent Islamist group on the other fight for the power and the glory.
Shall we continue to hope, 300 days after our girls were abducted?