The Africa Report, having gone monthly in February 2011 with a revamped design and layout, has produced a TV commercial that goes on air this month on major international EMEA news channels, including CNN and Euronews. The commercial will be aired in weekly waves every month from February to September 2012.
As part of a new drive to reach the rapidly growing African and international business community, the TV commercial focuses on The Africa Report's insight and analysis of Africa's fast- changing political and economic landscape.
The uniquely fresh and creative 30" TV commercial was conceptualised, created and produced by young French director/producer Jérémie Duriez. Duriez's concept takes well-worn African clichés and transforms them into 21st century realities. The strength of the commercial lies in Duriez's simple and clever animation of 2-D drawings to illustrate the continent's "then" and "now", before introducing The Africa Report as the essential tool to understanding these changes, along with its new pay-off line "Understand Africa's tomorrow...today".
A print extension of the television campaign is underway and will be launched later on this month.
Watch the commercial
To develop sophisticated strategies in emerging markets, companies need solid analysis of the political situation and assessment of the risks. Investigative, well-informed and determinedly critical, The Africa Report provides a key pan-African factual resource for executives, strategists and analysts living both in and outside of the continent. The Africa Report has an international circulation of 65,000 copies and a readership of 450,000 amongst business, diplomatic and development communities, as well as the African Diaspora.