BusinessTechnologySamsung launches its S4 in Africa


Posted on Friday, 26 April 2013 12:22

Samsung launches its S4 in Africa

By Crystal Orderson in Johannesburg

altThe Samsung African tour promised glitz, glamour and new technology and that is exactly what was delivered to the hundreds of people attending the launch of the much anticipated new Galaxy S4 in Johannesburg on Thursday night.

Organisers rolled out the red carpet for industry players, technology geeks, brand ambassadors, local performers and the media at the Sandton Convention Centre for what organisers described as your "life partner". The S4 will be launched globally on Saturday.

African trend analysts, Dion Chang told The Africa Report: "It is indeed a life companion and that the Samsung has made other gadgets like GPS absolute. I love it."

George Ferreira, Samsung's vice president for Africa said the phone was slimmer yet stronger, durable and scratch resistant. Despite its larger screen size and battery, it weighs 130g – 3g less than the S3 – with dimensions of 13.6mm x 69.8mm x 7.9mm.

The phone is available in two colour options - black mist and white frost – and a variety of additional colour options will be available later this year.

"There is huge opportunity in Africa for smartphones and we estimate that there will be 700 million new subscribers with 20 percent of that figure being in Africa and Latin America," Ferreira said.

Speaking on the sidelines of the launch, Robert Ngeru, Samsung's chief operating officer for East and Central Africa said the Korean handset maker was "taking technology closer to the people and where it matters". Kenya and DRC are Samsung's big markets in East and Central Africa but the regions are "embracing smartphones".

Industry experts agree there is a "massive appetite for the smart phone market in Africa" and Samsung is making "serious inroads into the market".

Head of Samsung in West Africa, Emmanouil Revmatas said that the pre-order of the S4 phones in region have been "phenomenal". "Smart phone growth has been 3.5 times in West Africa. The appetite is there. We are outpacing our competitors."

Revmatas said Nigeria, Senegal, Ghana and Côte d'Ivoire are hungry for Samsung and the phones would be launched in the region at the beginning of May.

Ferreira also announced that Samsung Electronics Africa would be providing Pan-African customers with a 24-month accidental damage from handling warranty to cover screen and liquid damages to the GALAXY S4 at no extra charge, a world first from a device manufacturer level.

Samsung said the phone will retail for about R8499 (US$950) in South Africa and the SADC region, varying in price for other regions like West, East and Central Africa depending on duties.



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