Is French telecoms firm Orange resting on its laurels in Africa?

Quentin Velluet
By Quentin Velluet

Posted on Saturday, 14 August 2021 01:31, updated on Wednesday, 10 November 2021 17:19

People are pictured at a bank of the French mobile operator Orange in Abidjan, Ivory Coast, 18 September 2020. REUTERS/Macline Hien

Like a long-distance runner who believes that they are far ahead and deserve a breather at the end of the race, it seems that Orange Africa & Middle East (OAME) has decided that it will take time to savour its achievements over the next two years.

While presenting its figures for mid-2021, the operator – which recorded a turnover of more than €3bn over the period, in a region that now accounts for 13% of its revenues – took the opportunity to reaffirm pillars of the strategy it intends to implement in Africa until 2023.

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