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Tata International Africa wants acquisitions to extend John Deere distribution

By David Whitehouse
Posted on Friday, 10 September 2021 15:29

An engineer installs an application on a John Deere tractor in Nanyuki, Kenya February 4, 2020. REUTERS/Njeri Mwangi

Tata International Africa (TIA) wants to make acquisitions of John Deere dealerships to extend their Zambian distribution partnership, the CEO of Tata International Africa, Len Brand, tells The Africa Report.

The company is discussing the plan with John Deere, the maker of tractors and agricultural equipment, and will first target dealerships in East African countries, Brand says from South Africa. TIA bought distribution rights for John Deere products in Zambia in May, adding to the agreement it already had in Ghana. “We will continue down that Zambian road,” Brand says.