How has Africa’s mobile money market adapted to the pandemic? 

In depth
This article is part of the dossier: Digital Africa

By Shane Starling
Posted on Thursday, 11 November 2021 09:25, updated on Thursday, 18 November 2021 11:23

Customers are served inside the Safaricom mobile phone customer care centre in the central business district of Nairobi
Customers are served inside the Safaricom mobile phone customer care centre in the central business district of Nairobi, Kenya, November 10, 2021. REUTERS/Monicah Mwangi

Covid-19 led to widespread regulatory limits on mobile money transaction fees to boost financial inclusion through the pandemic. How have the controls impacted mobile money operators, which earn 80%+ of revenues from transaction fees? It looks like the controls are here to stay in some countries. In others, like Tanzania, Vodacom and Airtel successfully lobbied to remove a mobile money tax.

Africa’s two biggest mobile money markets – Kenya and Ghana – were early movers to scrap fees on mostly smaller transactions soon after the pandemic hit in early 2020. Other African nations soon followed with fee limits and mobile money tax relief.

Regulators and central banks in more than 20 African countries paused or reduced mobile money taxes while raising limits and imposing transaction fee restrictions or waivers on mobile service providers.

Côte d’Ivoire, Senegal, Rwanda, Malawi, Uganda, Kenya, Nigeria, Gambia, Mali, the Democratic Republic of the Congo, Liberia, Egypt, Morocco were just some of the countries to impose controls designed to empower millions of mostly person-to-person (P2P) and cash-to-wallet retail mobile money users at the height of the pandemic.

Eighteen months on, certain governments have reintroduced or increased mobile money taxes to help replenish pandemic hit coffers while some cross-border transfer fee caps persist.

The central bank-led measures have proven highly effective at boosting financial inclusion and are likely to remain in some countries for the foreseeable future. Initial negative attitudes by mobile money operators are slowly changing in some markets but are being reinforced in others.

Proactive: Ghana

The Ghanaian government issued fee controls and raised sending limits on cross-border transactions as the pandemic hit and reaffirmed some of those measures 12 months ago.

For Andrew Takyi-Appiah, managing director of Ghana-based ZeePay, which operates in 15 African countries and turned over $1.1bn in 2020, Ghana’s actions brought transparency and efficiency while expanding mobile money penetration.

“I must say the administration has been very strong in terms of growing the digital ecosystem,” he said. “They seem to be figuring out that allowing cross-border outbound transactions will not affect financial stability if the right policy framework is in place.”

“People are sending more money from abroad and sending more cash because of COVID. People have decreased the pocket sizes but increased the velocity – so more weekly than monthly remittances,” Takyi-Appiah said.

The return of transaction taxes

Conversely, mobile money operators have railed against new taxes introduced in some markets on cross-border and other transactions.

Tanzania, which during the pandemic had waived a pre-existing 10% tax on mobile money transactions, imposed a new pocket-dependent levy on mobile money transactions in July this year to finance COVID-provoked public spending programs.

The Tanzania Mobile Network Operators Association – which represents Vodacom and Airtel among others – lobbied the Tanzanian government to reverse the tax it said had knocked mobile money usage, especially among the poor and small businesses. The levy also reduced competition and incentive to invest in network infrastructure, agent networks and services, the Association said.

The lobbying was partially successful as Tanzanian regulators cut the levy by 30% a few months later.
Similarly, a 1% tax on mobile money transactions in Uganda was cut in half after sector protest.

Multiple approaches to mobile money fees

But mobile money majors have been more positive on transfer fee caps, seeing them as onboarding opportunities, and have spread fee restrictions or waivers more widely. For instance, Airtel Africa scrapped all fees on transactions of any size conducted within its 14-nation network across SSA, a measure that remains in place today.

Others followed suit but many rolled back fee reductions that often only had 30-90-day lifespans. South Africa-based MTN in March 2020 for example issued 90-day waivers for small transaction fees in South Africa, Rwanda, Zambia, Liberia, Cameroon, Uganda, Nigeria and Ghana but began reinstating them in some countries by summer last year.

These kinds of actions were replicated across SSA in the varied patchwork of government and corporate responses to the pandemic’s first wave. And subsequent COVID-19 outbreaks have caused further shifts in fee structures and regulator mandates.

Many providers have instigated agreements to minimize fees for cross-border transactions, such as M-Pesa’s deals with MTN Rwanda and Uganda. Mergers and acquisitions – such as ZeePay acquiring Mangwee in Zambia in April this year or MFS Africa buying Baxi in Nigeria- are further reducing costs.

Cross-border concerns

The pandemic’s effect on mobile money movements has led to calls for unified cross-border regulations to smooth money flows and improve market security procedures like Know-Your-Customer (KYC).
Takyi-Appiah backs pan-African passporting. “I don’t think we should have a centralized regulatory platform because our markets are unique but pan-African passports should be allowed. It breeds competition and is good for the market.”

Around 85% of ZeePay’s mostly retail operation is cross-border, mostly with other African nations and through the French diaspora.

Targeting intra-African trade-based remittances, a just-launched initiative from Egyptian bank Afreximbank and the African Continental Free Trade Area (AfCFTA) called the Pan-African Payment and Settlement System has the backing of many central banks including those of Nigeria, Gambia, Ghana, Liberia and Sierra Leone. It seeks to facilitate trade in Africa and simplify and reduce the cost of cross-border transactions.

Orange: ‘COVID-19 discounts were only a first step’

For French telco giant Orange’s west African-focused mobile money operation, Orange Money, COVID-19 only accelerated its own actions to boost financial inclusion and cross-border transactions through its networks in 17 African countries.

“We have put in place fee reduction measures in conjunction with the Central Bank of West African States (BCEAO) to support governments during the pandemic,” said Patrick Roussel, director of Middle Eastern and African Mobile Financial Services at Orange Money.

BCEAO operates within the West African Economic and Monetary Union (WAEMU) whose eight member states are Benin, Burkina Faso, Côte d’Ivoire, Guinea-Bissau, Mali, Niger, Senegal and Togo.
During the pandemic Orange has seen individual cross-border transfers increase 70%, accounting for $1.75bn in the past year. “COVID-19 discounts were only a first step. Cross-border transfers are a priority,” said Roussel.

“We have been progressively decreasing our tariffs for international transfers. It’s important for Orange Money to unleash international remittance,” he continued.

Revenue hurdles in 2020

The challenging economic climate has increased Government-to-Person (G2P) and cross-border transaction volumes but meant smaller individual transaction pockets – resulting in SSA mobile money revenue dips of between 5-20% depending on the country and the analyst in question.
For Takyi-Appiah and ZeePay, low cross-border transaction fees have been and remain non-negotiable – and made more achievable by the fact low-infrastructural and operational costs permit mobile money operators like ZeePay to onboard customers for about 5c, compared to north of $1 for a typical telco.

2021 turnaround

Coming into 2021, the picture is brightening as SSA economies return to positive growth and mobile money users and pocket sizes approach pre-pandemic levels.

The Central Bank of Kenya, which continues to impose fee restrictions, reported all mobile money transaction revenues were up 6.5% to about $30bn in the first half of 2021.

After a challenging first half to its financial year (April 2020- March 2021), Safaricom’s Kenyan-based M-Pesa operation picked up in the second half to end the fiscal year with revenues down just 2.1% to 82.6bn shillings ($765m), still enough for M-Pesa mobile money to pass voice for the first time to become Safaricom’s top revenue division.

Airtel Africa, owned by Bharti-Airtel, saw mobile money revenue jump 34% from $100m in Q3 2020 to $135m in Q3 2021. In the same period, it added 19% more subscribers – from 20.1m to 23.9m.

These are encouraging recovery signals given GSMA warnings that remittance fee pricing controls would decimate the source of 87% of mobile money revenues according to a June 2020 survey.

State of cross-border transaction fees in key SSA markets – November 2021

Kenya: 

  • Central Bank of Kenya waived transaction fees on transfers less than 1000 shillings ($9) in April 2020 and raised wallet and transaction limits. Between April and December 2020, small transaction volumes increased 114%.
  • Going forward, CBK said it would consult with payment service providers (PSPs) on pricing to develop an “efficient, safe and stable payments and mobile money ecosystem.”
    Vodacom/Safaricom’s M-Pesa has a near mobile money monopoly in the country and is charging fees on certain cross-border transactions.

Tanzania: 

  • The east African nation waived a historical 10% mobile money transaction levy during the pandemic. In July this year it reimposed a sliding tax of between 10 and 10,000 shillings ($0.4 and $4.30) per mobile money transaction which it then cut by 30% after industry lobbying.
  • M-Pesa and Tigo Pesa are the major players in Tanzania and are charging fees for some remittances.

Ghana: 

  • As the pandemic hit, the Central Bank of Ghana issued a 3-month moratorium on wallet limits, onboarding procedures like KYC and all transaction fees for amounts below GH₵$100 ($16). Some transaction fee controls remain.
  • MTN has more than 90% of the market and now charges fees for certain transactions.

Nigeria: 

  • The Nigerian Communications Commission and central bank has raised limits and in March established a flat fee of 6.98 naira ($0.017) for all mobile money transactions to lower costs and boost financial inclusion.
  • MTN dominates the Nigerian market, serving more than 76m people.
  • Sub-Saharan Africa (SSA) dominates the global mobile money market. SSA transfers were up 23% in 2020 to comprise $490bn of the $767bn in global mobile money transactions. $50bn of which is through cross-border transactions in SSA. Source: GSMA
  • On average SSA economies shrank 2% in 2020, according to the World Bank, less than earlier predictions of GDP contractions of 5-8%. Economies in the region are expected to grow between 2.3% and 3.4% in 2021 and 3.1% in 2022.

Understand Africa's tomorrow... today

We believe that Africa is poorly represented, and badly under-estimated. Beyond the vast opportunity manifest in African markets, we highlight people who make a difference; leaders turning the tide, youth driving change, and an indefatigable business community. That is what we believe will change the continent, and that is what we report on. With hard-hitting investigations, innovative analysis and deep dives into countries and sectors, The Africa Report delivers the insight you need.

View subscription options
Also in this in Depth:

Africa’s Digital Top 40… Strive Masiyiwa, Tayo Oviosu, Paul Kagame…

Tech builds the future for Africa’s youth, providing jobs, opportunities and access to knowledge. As the ecosystem gets ever more crowded with talent, The Africa Report launches its first ranking of the digital economy’s power players

Africa’s top 40 Digital Leaders: #1 – Strive Masiyiwa, Zimbabwe’s telecoms pioneer

Zimbabwean billionaire Strive Masiyiwa, who has raised more than $1bn to ensure the growth of his group Econet, has ranked number one in our exclusive ranking of Africa's digital leaders

Africa’s top 40 Digital Leaders: #5+6 – Naspers Koos Bekker and Phuti Mahanyele-Dabengwa

Koos Bekker has changed the face of South Africa's digital landscape, and catapulted Naspers into the front row of African media. Phuti Mahanyele-Dabengwa, as Naspers CEO for South Africa now has a chance to throw down a ladder to South African startups, as head of Naspers Foundry, its incubator for fresh talent. They rank 5th and 6th on our list of Africa's Top Digital Leaders

Africa’s top 40 Digital Leaders: #8 – Nigeria’s Mitchell Elegbe, Unicorn builder

Nigerian fintech legend Mitchell Elegbe is celebrated as a pioneer of the country's digital uplift, creating Interswitch, one of Africa's first unicorns. It achieved the $1bn+ valuation after a $200m injection from Visa in 2019. He comes in at #8 on our list of Africa's Top 40 Digital Leaders.

Africa’s top 40 Digital Leaders: #9 – Ralph Mupita

The continent’s top telco is gearing up to get leaner and meaner for its next transformation. Under Zimbabwean CEO Ralph Mupita, South Africa-based MTN Group is betting on mobile money, fintech innovations and building platforms to expand its bottom line. In Nigeria, the group’s biggest market, data revenue is soon set to overpass voice revenue for the first time.

Africa’s top 40 Digital Leaders: #32 – Zhou Yahui, planting seeds of a digital harvest

Chinese billionaire Zhou Yahui has been moving his pawns across the digital chessboard for some years; in Africa he part owns OPay, a Nigerian Unicorn, raising $400m for further investment in the fintech space in Africa. He is is #32 in our list of Top African Digital Leaders.

Egypt’s Fintech faces obstacles to bring digital banking to fruition

Nearly two thirds of Egypt's population of 102 million are without access to banking services. Slashing this number is a key prerequisite to integrate the country’s vast grey economy - whose financial activity is not taxed or monitored by the government - into the formal sector.