Headline grabbing

The New York Times shows how not to write an Africa job advert

By Morris Kiruga, in Nairobi

Posted on July 8, 2019 15:54

The New York Times did itself no favours in terms of PR by publishing an awkward advert for a new East Africa bureau chief.

This time the reason was a job ad for its Nairobi bureau chief position, which has been vacant since Jeffrey Gettleman exited in 2017.

The person the NYT is looking to fill the position, the ad says, “has a tremendous opportunity to dive into news and enterprise across a wide range of countries, from the deserts of Sudan and the pirate seas of the Horn of Africa, down through the forests of Congo and the shores of Tanzania.”

It described the region as “an enormous patch of vibrant, intense and strategically important territory with many vital story lines, including terrorism, the scramble for resources, the global contest with China and the constant push-and-pull of democracy versus authoritarianism.”