When it comes to trade fairs, “if we don’t have money, we can’t do much. It costs about $20m to do [a trade fair]”, says Benedict Oramah, the president and chairperson of Afreximbank. For that estimated $20m price tag, the recent IATF generated $42.1bn in trade and investment deals.
In terms of deal numbers, South Africa, Egypt, and Nigeria are the leading countries. South Africa concluded a total of 94 deals at the event. As for values, Nigeria and Egypt are in the lead, followed by South Africa, with the latter garnering a rounded $3bn. Overall, more than 500 business deals contributed to the $42.1bn.
More than 30 sectors were represented at the fair. The top 10 sectors in dealmaking were construction and infrastructure, financial services, energy, agriculture, logistics, mining, youth start-up, ICT, manufacturing, and health, as well as pharmaceuticals, according to Kanayo Awani, the
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