In Senegal, as in Côte d’Ivoire and now Mali, the Orange operator is on its guard. It has learned to respond quickly to the commercial attacks of Wave Mobile Money, its new big rival from the United States.
The latest development is that on 3 December, Orange Finances Mobiles, which markets Orange Money in Mali, announced a 1% reduction in withdrawal fees for amounts between 0 and 1 million CFA francs ($1,716), as well as a fixed fee of 10,000 CFA francs for transfers over 1 million CFA francs.
Further than Wave
In the land of Teranga, Cheikh Tidiane Sarr, MD of Orange Finances Mobiles Senegal since September 2021, has gone further than Wave. At the end of November, the former director of cabinet of the CEO of Sonatel, Sékou Dramé, announced the removal of withdrawal fees and the application of a fixed commission of 0.8% on sending money.
Is this enough to impress the Senegalese
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