National carriers like RwandAir, Uganda Airlines and Air Tanzania are providing more competition for Kenya Airways.
Air Tanzania chief executive officer Ladislaus Matindi notes that his airline’s expansion has widened flight possibilities. “We are contributing to choices offered to air travellers, of course making them benefit from competition,’’ says Matindi. “Air Tanzania takes each and every player in the market seriously knowing that they have their aspirations and missions to achieve.’’
“It is about value for money. We are improving our services endlessly to meet our customers’ expectations,’’ says Matindi.
In December 2019, Qatar Airways and RwandAir signed a deal in which the Qataris would invest in a new airport on the outskirts of Kigali. Qatar Airways has a 60% stake in the airport, which was expected to have the capacity to handle 14 million passengers per year, double the capacity of Nairobi’s main airport.
Uganda also relaunched its national airline with an inaugural flight to Nairobi in August of 2019.
Derek Nseko, founder of Air Space Africa, tells The Africa Report that RwandAir is a serious threat to Kenya Airways due to its milestone codeshare agreement with Qatar Airways, which expands each carrier’s route network.
Nseko argues that Uganda Airlines and Air Tanzania have a lot they need to change in order to step up competition with Kenya Airways, but they have definitely taken market share. He argues that Kenya Airways is growing as a cargo carrier and hub, which will help in mitigating the losses in passenger travel.
He further notes that a major threat to East African Airlines is the crisis that has been precipitated by the Covid-19 pandemic. “The skies will be bumpy for all of us as long as the pandemic and travel restrictions endure. Kenya Airways is in a fight for survival,’’ says Nseko.
Kenya Airways is not known to have the best prices on any of its routes, and RwandAir has been exploiting that with its direct flights between Entebbe and Nairobi.
Kenya Airways has the most expensive tickets among airlines operating in Africa, charging more on average than carriers such as Ethiopian Airlines, South African Airways and Air France. A 2021 study by competition authorities representing a total of 24 African countries showed the national carrier risked losing market share to cheaper rivals like Ethiopian Airlines and new entrants, including RwandAir and Uganda Airlines.
Nseko, who is optimistic about the aviation industry in the region, says competition is great for travellers because it brings lower prices.
In August 2020, just four months on the job as the airline CEO, Allan Kilavuka shared his growth plan for the national carrier post Covid-19 and he noted that the target was to reduce the company’s overall total fixed costs – not just staff costs – by about 50% in response to their revenue projections.
Fast-forward to 2021, the airline made a net loss of KSh11.4bn ($100.4m) during the six months period to 30 June 2021, down from a net loss of KSh14.3bn in the same period in 2020.
The reduction in losses was helped by the diversification of the business into cargo and charter flight operations as passenger numbers shrank.
In 2020, the Kenyan government said it was opting to take over the airline by buying out the minority shareholders.
The government owns 48.9% of the airline, with a consortium of lenders holding 38% and Air France-KLM controlling 7.8%.
In September 2021, Kenya Airways chief executive Allan Kilavuka said nationalisation was not a panacea, but only part of the reform process.
Two years after the nationalisation plan was announced, the government scrapped the plan to fully nationalise the carrier in December 2021. It now plans to oversee the restructuring of the airline without taking it over.
According to the IMF, it will cost a projected $1bn to restructure Kenya Airways. It argues that more financial backing from the government will be “unavoidable”. Nairobi has already issued guarantees for $750m of the airline’s debt.
“The authorities do not intend to nationalise the carrier and are considering appropriate mechanisms to protect the exchequer’s financial interests during the restructuring process,” IMF said.
Analysts say Kenya Airways needs a radical overhaul of its business model, given the challenges threatening the aviation industry in the post-pandemic environment, the IMF said. Changes required include cutting back on operations and staff, enhancing efficiency and renegotiating leases and suppliers’ contracts, it said.
The SAA partnership
Recently, Kenya Airways and South African Airways signed a memorandum of cooperation with the long-term goal of launching a pan-African airline group.
Both Airlines said the pact will enhance mutual growth potential by taking advantage of the strengths of the two carriers’ hubs in Johannesburg and Nairobi.
The companies say the pact will improve the financial viability of the two airlines. Customers will also benefit from more competitive price offerings for both passenger and cargo segments.
“This cooperation aligns with Kenya Airways’ core purpose of contributing to the sustainable development of Africa and is based on mutual benefits,” the airline’s chairman Michael Joseph said in November 2021. “It will increase connectivity through passenger traffic, cargo opportunities while enhancing the implementation of the Africa Continental Free Trade Area Agreement.”
Both Kenya Airways and South African Airways have been making losses for years. South Africa’s embattled national carrier emerged from bankruptcy in November 2021, flying its first plane in 18 months.
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