We are hiring: Marketing Manager wanted!

By The Africa Report
Posted on Thursday, 10 March 2022 13:01

The Africa Report

The Africa Report is looking for an experienced marketing specialist to build up our digital subscriptions business.

Jeune Afrique Media Group is the leading media group dedicated to Africa with flagship publications Jeune Afrique and The Africa Report.

It is also a major player in the organization of international economic conferences such as the Africa CEO Forum, the number one event for the private sector on the continent, which brings together 1,500 CEOs, heads of state, and global investors.

The group has just defined its Ambition 2025 growth plan and aims to strengthen its leadership and accelerate its digital transformation. To support our ambitions and achieve our goals, we are looking for curious, agile, and ambitious talent!

The Marketing Manager will be in charge of marketing strategy for our international title, The Africa Report.

Your main tasks will be:

ACQUISITION & ENGAGEMENT STRATEGY

You will manage the acquisition and engagement strategy of the site, using relevant tools, with the aim of building a sales funnel to grow The Africa Report digital subscriptions.

  • Define the acquisition strategy (web & app) of The Africa Report.com
  • Manage engagement operations on the site and applications
  • Managing the acquisition budget and monitoring the ROI of the levers activated (SEA, retargeting, affiliation, display, social ads, programmatic)
  • Management of partner agencies and performance monitoring
  • Management of acquisition campaigns Emailings and monitoring of the pressure plan
  • Briefing and production of digital marketing materials in collaboration with the artistic studio and partner agencies
  • Setting up media and non-media partnerships (brand awareness, audience…)
  • Definition with the editorial team and the product team of the developments and innovations necessary to achieve the acquisition and engagement objectives
  • Reporting and performance analysis

SUBSCRIPTION STRATEGY

You will also manage the acquisition and retention strategy for The Africa Report digital subscribers.

  • Manage the strategy for converting the audience and committed readers of JeuneAfrique.com and its applications into loyal digital subscribers
  • Definition of the offer strategy: pricing, special offers, incentives…
  • Definition and management of the marketing plan – budget and conversion levers
  • Definition and management of the loyalty marketing plan (onbaording, dunning…)
  • Creation of premium marketing materials in line with the strategy
  • Implementation of corrective actions to reduce churn
  • Development of predictive tools for acquisition and retention with the data team
  • Implementation of the acquisition and conversion strategy of the dynamic paywall (Poool)
  • Implementation of country strategies (dedicated pricing policy, payment methods, SEA…)
  • Participate in the editorial strategy with the editorial team
  • Optimise the conversion rate using AB tests (paywall, purchase path)
  • Participate in the product development strategy in relation to the subscription
  • Analysis of marketing actions and subscriber portfolio evolution via dedicated tools. (Google Analytics, Datastudio, Chargebee subscription management tool, etc.)
  • Global reporting of the activity to the director (Sales, Stock, Churn, LTV…)

Experience:

You have a minimum of 5 years experience as a Digital Marketing Manager or Subscription Marketing Manager for a media, a telecom or a streaming company. You have a strong interest in current affairs. A good knowledge of the African market would be appreciated.

Conditions:

Employment Type: Full Time
Primary location: Paris

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Understand Africa's tomorrow... today

We believe that Africa is poorly represented, and badly under-estimated. Beyond the vast opportunity manifest in African markets, we highlight people who make a difference; leaders turning the tide, youth driving change, and an indefatigable business community. That is what we believe will change the continent, and that is what we report on. With hard-hitting investigations, innovative analysis and deep dives into countries and sectors, The Africa Report delivers the insight you need.

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