This is part of a wider co-option of journalists and civic activists by politicians to blunt their criticism, exploit their networks and even influence other journalists.
Politicians find journalists useful as their contacts and newsroom savvy skills come in handy when lobbying for coverage and relaying the candidate’s message.
Deputy President William Ruto appointed Hussein Mohamed, a renowned news anchor who used to work for Citizen TV Kenya, to lead his campaign communications team.
Former Prime Minister Raila Odinga also named Dennis Onsarigo, a former investigative journalist at KTN and NTV, as the press secretary for his campaign secretariat.
Crossing over to the ‘dark side’
In Kenya, the trickle of journalists crossing over to what some call ‘the dark side’ of corporate public relations has become a flood. Financial factors have contributed – as media houses struggle to stay
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