Algeria, Morocco, Kenya: KFC doubles down in Africa

By Estelle Maussion
Posted on Thursday, 5 May 2022 11:58

A branch of fast food outlet Kentucky Fried Chicken (KFC) is seen in Cape Town, South Africa, June 3, 2016. REUTERS/Mike Hutchings

In discussions to set up shop in Algeria, famous fried chicken chain KFC is keeping up its pace of restaurant openings on the continent. Despite waning purchasing power and strong local competition, the American group is confident in its recipe to stay on top.

With ten openings planned by the end of the year in Morocco, discussions with a view to a future location in Algeria, reinforcing its presence in East and West Africa the American chain Kentucky Fried Chicken (KFC) is holding out great ambitions for the continent…despite current pressures on African purchasing power.

“KFC is constantly looking for opportunities to expand its operations,” confirms the brand, which – like Pizza Hut and Taco Bell – belongs to the Louisville-based Yum! Brands group. The latter, which has 53,000 restaurants worldwide, including more than 26,000 KFCs, saw a turnover of $6.5bn in 2021.

Leader on the continent