Abdelhamid Addou, the CEO of Royal Air Maroc (RAM), was at Mohammed VI-Polytechnic University on 27 April, Palo Alto, in the heart of Silicon Valley, on 11 May and in Singapore on 17 May for the launch of his “Open Innovation” programme. This roadshow allows him to meet students, researchers and start-ups and will take him to Geneva on 20 May.
The idea is for RAM to solicit the tech ecosystem to identify opportunities for innovation that will help improve the customer experience, generate revenue and increase the company’s operational efficiency. From 6 to 10 June, 14 project leaders will be shortlisted and offered presentations, coaching and team building sessions, from which six projects are expected to emerge that will be co-constructed and deployed via an incubator installed within a RAM Boeing 747.
Going digital
“We will then have to discuss the business model that we will put in
There's more to this story
Get unlimited access to our exclusive journalism and features today. Our award-winning team of correspondents and editors report from over 54 African countries, from Cape Town to Cairo, from Abidjan to Abuja to Addis Ababa. Africa. Unlocked.
cancel anytime
Already a a subscriber Sign In
