The Vodacom Group, which is transitioning from a traditional telco to a tech company, views fibre optic internet as the next frontier to be conquered ... in South Africa and the rest of the continent, says Vodacom CEO Shameel Joosub.
However, the dynamics changed after La Casera introduced PET plastic bottles in 2001, which meant that instead of having to stick around to return glass bottles to retailers, drinks can now be consumed on the go.
As such, off-trade sales (from supermarkets, off-licences, online stores etc.) of soft drinks have risen from $713.6m in 2016 to $1.4bn in 2021, according to Euromonitor International.
That is why you’ll majorly see the big brands at places like restaurants, supermarkets, big parties where people can afford to buy