hit and miss

Wizkid’s new album More Love, Less Ego banks on a familiar formula

By Shingai Darangwa

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Posted on November 18, 2022 15:18

 © Fans of Nigerian pop star Wizkid wait for him to perform at a concert in Bamako, Mali, November 15, 2015.  REUTERS/Joe Penney
Fans of Nigerian pop star Wizkid wait for him to perform at a concert in Bamako, Mali, November 15, 2015. REUTERS/Joe Penney

Despite a successful decade-long career that’s seen him firmly establish himself as the global torchbearer for Afrobeats, it feels like Wizkid is only getting started. After flirting with true crossover success through most of the 2010s, the Nigerian musical icon has over the past two years finally found true international acclaim. 

When his most recent album, Made In Lagos, came out towards the end of 2020, Wizkid was coming off the hangover from his pop-leaning crossover attempt, Sounds From The Other Side. Released three years prior, the album flirted with a globalist vision that required him to break into the states.

He was fresh off this feature on Drake’s Billboard smash ‘One Dance’ and his subsequent international deal with RCA Records. Eager to make a serious mark stateside, he dabbled in various sounds (pop, R&B, dancehall, Afrobeats), threw them together in one bag and hoped for the best.

Melting pot of music

The subsequent melting pot was not well received in Africa and it failed to make a dent commercially across the globe. The reclusive star retreated back to his enclave and put out a few singles (some solo and others collaborative efforts) to test the waters, before returning with a clearer vision in

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