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Jumia: ‘Our business must be rooted and remain in Africa’

By Quentin Velluet

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Posted on December 5, 2022 15:26

 © Francis Dufay is acting CEO of Jumia.
Francis Dufay is acting CEO of Jumia.

Francis Dufay, Jumia’s acting CEO, embodies a break – both symbolic and philosophical – at the helm. He intends to make a significant difference, despite what is bound to be a short stint in steering the e-commerce group.

On 8 November, when he took up his post, the Frenchman (who has become an Ivorian citizen) quickly imposed his way of doing things at a general team meeting, organised that same afternoon.

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