With a median age of 18 and 60% of the population under 25, Africa is a continent of ‘digital natives’ with galloping rates of smartphone adoption. In 2022, more than 385 million Africans used social media (27% of the total population) and the figure grows daily. By 2030, three-quarters of Africans are projected to become internet users.
There's more to this story
Get unlimited access to our exclusive journalism and features today. Our award-winning team of correspondents and editors report from over 54 African countries, from Cape Town to Cairo, from Abidjan to Abuja to Addis Ababa. Africa. Unlocked.
cancel anytime
Already a a subscriber Sign In
