into the fray

In Côte d’Ivoire, leading fertiliser manufacturer Solevo faces tough competition

in depth

This article is part of the dossier:

The Barons of the West African fertiliser trade

By Estelle Maussion

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Posted on June 6, 2023 13:25

Already in competition with Yara, the historical number one on the Ivorian fertiliser market is now under pressure from an aggressive new operator, the trader ETG.

Part 2 of a 5-part series

Solevo, ‘The bird brand’ as it is known by many Ivorian farmers, is a reference to the name of the group’s historic brand ‘La Cigogne’ (‘The Stork’), which adorns its bags of fertiliser, particularly those intended for cocoa cultivation (NPK 0.23.19).

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