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Jumba, Bumpa…Africa’s most promising e-commerce start-ups

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This article is part of the dossier:

Top 20 Future Champions of African Tech

By Antonin Gouze

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Posted on May 12, 2023 12:38

E-commerce is a traditional sector for African start-ups, and it features prominently among our 20 future tech champions, with five representatives. What makes our selection special is that the majority of these start-ups are aimed at the professional market.

This is part 5 of a 9-part series

If the difficulties of the first African unicorn, Jumia, could have given people the idea that e-commerce was no longer a success, this is not the case. The proof is in the pudding with these five marketplaces, most of which have chosen a business model with companies, rather than end consumers, as their clients. No doubt because they are easier to identify and less volatile.

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