This is part 5 of a 9-part series
If the difficulties of the first African unicorn, Jumia, could have given people the idea that e-commerce was no longer a success, this is not the case. The proof is in the pudding with these five marketplaces, most of which have chosen a business model with companies, rather than end consumers, as their clients. No doubt because they are easier to identify and less volatile.
There's more to this story
Get unlimited access to our exclusive journalism and features today. Our award-winning team of correspondents and editors report from over 54 African countries, from Cape Town to Cairo, from Abidjan to Abuja to Addis Ababa. Africa. Unlocked.
Already a a subscriber Sign In
Also in this in Depth:
beyond bordersCôte d’Ivoire: Organic pepper production sets sights on European market Ivorian producers are reinvesting in the pepper industry to focus on organic varieties. Jean-Eudes Kacou’s family owns a plantation about 100km north-west of Abidjan (Agnéby-Tiassa region) and gives the ins and outs of the trade.
battle for supplyDangote, the disruptor in the fertiliser industry After his successful entry into the inputs market, the Nigerian tycoon Aliko Dangote is yet to make his $2.5bn investment profitable and establish a lasting presence in West Africa, where he remains a modest player.
Dollar GripAfrican payments system can lower risk of sovereign-debt crises, Afreximbank chief says Wider adoption of the Pan-African Payment and Settlement System (PAPSS) can help prevent future sovereign-debt crises, Benedict Oramah, president of the African Export–Import Bank, tells The Africa Report.