money first

Samuel Eto’o’s risky 1XBet gamble in Cameroon

By Yves Plumey Bobo

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Posted on June 30, 2023 08:33

jad20230628-ass-cameroun-samueletoo-1xbet-1256×628-1687959871 On 26 May 2023, sports betting multinational 1XBet unveiled its new brand ambassador in Cameroon, Samuel Eto’o, president of the Cameroon Football Federation © Twitter Samuel Eto’o
On 26 May 2023, sports betting multinational 1XBet unveiled its new brand ambassador in Cameroon, Samuel Eto’o, president of the Cameroon Football Federation © Twitter Samuel Eto’o

The president of Fecafoot has become an ambassador for the sports betting giant. But is this collaboration ethical, or even legal?

After several months of negotiations, Samuel Eto’o, president of the Cameroon Football Federation (Fecafoot), signed a partnership contract with 1XBet on 26 May, becoming the new ambassador of the famous online sports betting multinational company and replacing Rigobert Song Bahanag, the current coach of the Indomitable Lions. Public reaction has been fierce…

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