richly roasted

Rise of Java House against odds: Big malls to downtown coffee stalls

By Herald Onyango

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Posted on August 16, 2023 14:34

© A worker prepares cappuccino coffee at a Nairobi Java House outlet in Nairobi, Kenya May 4, 2018. REUTERS/Njeri Mwangi — A worker prepares cappuccino coffee at a Nairobi Java House outlet in Nairobi, Kenya May 4, 2018. REUTERS/Njeri Mwangi

Kenyan coffee giant Java has brought its brew closer to the people by opening outlets at petrol stations and business centres in big towns and suburbs.

After Java House Africa started operations in Kenya in 1999, its early years of expansion could only be traced to big shopping malls and other high-end places, a perception that defined and narrowed its customers to just a handful.

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