Africa rising

Dakar nurtures its emerging middle class

By Théo du Couëdic

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Posted on September 15, 2023 11:49

Pathe staff walks in the hall of the newly opened Pathe cinema in Dakar, Senegal, October 2022. (Seyllou /AFP)

From supermarkets to local tourism, the middle-class is thriving in the Senegalese capital.

It’s a crucial question for any entrepreneur wishing to tackle the Dakar market: How do you define the middle class? Quantifying this emerging social group has become a topic of lively debate within international institutions and research centres.

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