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Kenyan tourism gets royal wedding boost

By Clar Ni Chonghaile
Posted on Thursday, 28 April 2011 09:59

Kenya’s tourism industry is cashing in as the place where William proposed to Kate.

It was the best publicity money could not buy: when Prince William proposed to Kate Middleton in a log cabin in Kenya in November 2010 it put the country and its scenery on front pages around the world.

The Kenya Tourist Board expects that exposure to translate into a 10% increase in visitor numbers this year. It has launched an ambitious marketing campaign in the UK. Accommodation at Lewa Downs, the wildlife conservancy near Mount Kenya where William took his mother’s ring out of his rucksack and asked Kate to marry him, is now almost impossible to come by.

Tour operators such as Kuoni and Bush & Beyond are already marketing Kenya as a romantic destination “fit for a king”. Kenya has long had something of a royal seal of approval. It was near Mount Kenya in the Treetops Hotel that Princess Elizabeth learnt she had become Queen following the sudden death of her father, King George VI, in 1952.

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