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Top 200 African Banks: Morocco’s Attijariwafa shows its digital agility

Five years ago, Attijariwafa Bank (AWB), the leading bank in Morocco, set the tone: the group’s ambition was to position itself as ‘the top ... customer-­centred bank, focused on satisfying the needs of its clients [by] taking advantage of new technologies linked to digitalisation’. With 27 major programmes and 105 projects, its strategic plan ‘Energies 2020’ put the emphasis on digital technologies.